Synopsis
What To Watch on Netflix is one of the many sub-brands of Netflix, which aims to highlight everything from new content, under the radar titles, rewatch campaigns to talent profiles. My main challenge was to create a design system that is able to display such condensed information in a palatable manner for digital consumption.

My two main focus for this project are legibility and usability. For the former, the Creative Director and I tried and tested different ways to balance visual hierarchy, in order to present information that is not only easy to understand, but also has a recognizable branding throughout. For the latter, we ensured that the design system and toolkit delivered have optimized usability. The guidelines that we have laid out are simple, but distinct enough to ensure visual consistency throughout the assets.