Synopsis
I was tasked to re-design Comcrop’s visual identity. ComCrop is an urban farm company in Singapore. With the mission of providing more food stability to the city-state, they wanted this rebranding exercise to focus more on educating the public on urban farms, food sustainability and the community around it.

With all rebranding exercises, I knew I had to fully understand what did not work out well with their previous branding, to be able to provide an alternative solution for them. That meant multiple in-depth discussions on the company’s vision and marketing strategies; doing ground research on their competitors; and most importantly, asking members of the public for feedback.

As a result, Comcrop was able to greet the public with a brand new face from logo design to packaging labels; banners to web assets which was easily recognizable in the media.